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第三次了, Baldwin Wallace has been touted as a music business leader by Billboard magazine — a prestigious nod to the innovative courses, industry connections 和 successful alumni that put BW at the forefront of a dynamic 和 ever-changing 音乐产业.
The Billboard distinction puts BW among an elite group of honorees. Both private 和 public as well as international institutions are featured on the list of 公告牌2023顶级音乐商学院. And while many of the schools are based in major metropolitan locations like London, 纽约市, 洛杉矶, 纳什维尔和迈阿密, Billboard's recognition of BW 和 Northeast 俄亥俄州 gives credit to the thriving music scene 和 revered partnerships that put BW students alongside leading professionals in music streaming, 艺术家管理, 音乐会场地管理, 音乐制作及推广.
“当我们四年前设计这个专业时, we saw it as a companion program to BW's already successful 艺术管理 & 创业主要 that has 30 years of exponential growth 和 alumni success," said Dr. 肖恩墨菲, 音乐产业 area coordinator 和 assistant professor of 艺术管理 和 entrepreneurship at BW. “我们打算创造一种创新的 音乐产业 degree program that was real-world-focused 和 would give students the knowledge, skills 和 professional connections to launch a career in management, 市场营销, 巡回演出, 操作或艺术家表现.
“今天, we continually set the bar a little higher for ourselves as we challenge ourselves to stay plugged into emerging trends 和 to utilize the extraordinary resources we have both at BW 和 across Northeast 俄亥俄州. 我们和克利夫兰岩石大学有合作12bet官方网站 & Roll Hall of Fame, Tragic Hero Records 和 indie music venues like Beachl和 Ballroom & 酒馆. BW也是一个 国家格莱美博物馆的教育附属机构墨菲继续说道.
在大学里, students in the 音乐产业 major benefit from an interdisciplinary focus uniting our distinguished 音乐学院 和 卡梅尔博耶商学院. Our professors are practitioners with decades of experience who are dedicated to mentoring the next generation of industry leaders,他指出.
新教授中有 帕特里斯Cokley, a music business 和 市场营销 professional who specializes in br和 development 和 strategy. 她是。的所有者和创始人 低音线乐队, a br和 development 和 management company that represents music creatives, 艺人和数字人才. Among clients, Cokley is widely known for her work with 马修诺尔斯 (碧昂丝 & 索兰吉的父亲/前任经理).
“作为俄亥俄州的新居民, one thing I noticed immediately was that BW saw a unique opportunity in the area 和 was savvy enough to offer something that didn't exist,这位底特律本地人说. "Clevel和 is a creative hub with a rich music history. It makes perfect sense that BW should align itself with this vibrant arts scene.
"I love teaching 和 enjoy sharing my knowledge 和 experiences at BW, 一所不断创新和发展的学校. Most of my work stems from being up-to-date with pop culture 和 industry trends. Music business changes rapidly — what was trendy 和 effective just two years ago is irrelevant now. 通过跟上这些变化, I'm able to easily bring relevant lessons 和 case studies to class for us to dive into. 这不仅带来了全新的视角, 但这也能让它们保持年轻, 时髦而聪明的学生参与了进来,她补充道.
Real-world, h和s-on learning is integral to the program's success. Three required internships 和 a senior capstone project immerse students in various segments of music 和 entertainment. 在教室里, professors bring in guest speakers 和 connect students to exceptional learning opportunities.
上个月, some students from 墨菲's 音乐产业 course were able to go backstage during the set-up of the Greta Van Fleet concert at Rocket Mortgage Field House 和 speak to some of the people responsible for making the show happen. Among the participants was Ashtynne Langer '26, a 音乐产业 major from Erie, Pennsylvania.
"This experience fit into my career plans because it solidified my aspiration to become a tour manager one day. Watching such a large group of people work together to put on a show was truly inspiring. The information I learned through this opportunity is invaluable," believes Langer.
Markko Markko '24, a 音乐产业 major, also benefited from BW's expansive professional network. 与BW艺术管理部门的联系 & 创业精神造就了雅芳, 俄亥俄州, resident to work for Live Nation Entertainment at Blossom Music Center over the summer. He earned academic credit in addition to gaining h和s-on experience.
"To work in an environment that surrounded me with opportunities in my field has helped me to see the many options that are open to me,他指出. “我在上学两年后换了专业, so I haven't had a lot of time to think about what I want to do with my career. Now I know I really want to find a career in live music 和 entertainment."
Baldwin Wallace's 音乐产业 major is accredited by the National Association of Schools of Music. In addition to a four-year sequence leading to a bachelor's degree, 有一个“二加二”的程序. Transfer students from Cuyahoga Community College (Tri-C) can participate in a 鲍德温华莱士的学位合作, which streamlines bachelor's degree completion for Tri-C recording arts 和 technology graduates who transfer to BW.
